Roel Welling (1979) is director and co-founder at Wefilm. He graduated at the Dutch Film Academy in 2003. He has directed more than one hundred commercials and online films in recent years. His speciality is making stories credible and touching, no matter how strange the setting. In 2012, Roel is juror at the ADCN category Interactive.
Roel wrote and directed “Max the Hacker”, the best-viewed Dutch YouTube viral ever with over 27 million hits. In 2009, Roel directed the social media viral “Stanislav” that won 4 Cannes Lions, 2 gold ADCN lamps and gold at Eurobest 2010. Next to his own projects, Roel creatively accompanies the other Wefilm directors in their projects. Once a year, Roel works as guest lecturer at the Dutch Film Academy in Amsterdam.

DELA For Each Other - Swimming Pool

Client: DELA
Agency: Ogilvy & Mather Amsterdam
Creative: Darre van Dijk
Production company: Wefilm
Director: Roel Welling
Producer: Tobias Wilbrink
D.O.P.: Joris Kerbosch
Editor: Pelle Asselbergs
Music: Darre van Dijk
Sound: Postoffice, Arnold Mühren